Terry Mattingly ponders "the birth of Contemporary Christian Cinema"

At GetReligion, Terry Mattingly is facing the Giants dilemma.

He asks:

Is this kind of niche market strategy (again) a good idea for faith in popular culture?

Addressing Facing the Giants, he says:

...

Do you see the irony? This is a solid niche market. But it will not help shape the mainstream. Also, it is hard to imagine how Contemporary Christian Cinema will reach many people who do not already believe. This is evangelism for the already evangelized.