Terry Mattingly on Two Words: "FOX" and "Faith"

Filed under: On Movies & Media"Christian" Entertainment"Christian" is a Bad AdjectiveFoxFaithTerry MattinglyThe Ultimate Gift

Terry Mattingly looks at what happened to* The Ultimate Gift when it was tagged with the term "Fox Faith."

He writes:

“I told the Fox people this movie was going to resonate with the Christian audience and that’s fine with me, because I am a Christian,” said Eldridge. “But I was worried that this movie would get tagged as a little ‘Christian’ movie, like that was some kind of Good Housekeeping seal for the Christian marketplace. …

“I think it’s obvious that this is what happened and that caused some people to distance themselves from this movie. There was no need for that to happen.”